Here we go again. Netflix has quietly raised prices on all of its plans in the US, marking the second time in a year that the streaming giant has raised fees.
As of Thursday, March 26, new subscribers will pay $8.99 per month for the Standard plan with ads (down from $7.99), $19.99 per month for the Standard plan without ads (down from $17.99), and $26.99 per month for the Premium plan, which allows Ultra HD streaming on up to four screens simultaneously (at compared to $24.99). Existing subscribers will not be affected immediately; The increase will occur in the coming weeks: Netflix will send an email one month before your billing cycle changes.
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| Row 0 – Cell 0 | Previous price | New price |
Standard with advertising | $7.99 | $8.99 |
Standard without advertising | $17.99 | $19.99 |
Premium | $24.99 | $26.99 |
The Standard tier, the platform’s most popular plan, last raised prices in early 2025 for the first time in three years. Since then, Netflix has released video podcasts, games, live streaming, and updated its apps. Even as fees rise, Netflix still boasts the lowest churn rate in the streaming world, suggesting that most users would rather swallow the increase than give it up.
Why are you paying more (again)
This doesn’t happen in a vacuum. Netflix recently pulled out of an $83 billion deal with Warner Bros., a deal that would have changed the streaming landscape. Instead, the company is doubling down on its own content production, spending more than $20 billion on original series and films, live events and gaming features.
And it’s not just Netflix. The entire streaming industry is upping the ante. Prime Video, Disney+, Hulu, HBO Max, Paramount+, Peacock, Apple TV and others have recently increased their prices. Not only will Prime Video charge more for the ad-free tier, but it will also remove 4K/UHD access from its base offering in an apparent bid to push users to upgrade.
With ad-free options, multi-device support tiers, and premium features, monthly subscriptions that once seemed affordable are now rising for almost all major services. For viewers juggling multiple platforms, the reality is clear: cheap all-in-one streaming is a thing of the past.
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