In 2015, before Peter Attia was an influential longevity guru endorsed by Oprah Winfrey, Gwyneth Paltrow and Hugh Jackman, he was a little-known doctor raising money for the Nutrition Science Initiative, or NuSI, a nonprofit he’d co-founded. Attia’s mission was to figure out whether obesity was caused by eating too many calories in general, or specifically carbs. Although Attia was responsible for fundraising at NuSI, it was one of the few things he didn’t succeed at beyond the initial money the group received, according to people familiar with the matter who asked not to be named discussing nonpublic information. Unlike his ultramarathon 26-mile swims or the fasting regimens he espoused in those days, getting people to write big checks couldn’t be optimised.
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